Search Engine Optimization
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition.
If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
But most of the Seo commit the same mistakes they try to make the work faster, they are also ready to use some of black hat seo techniques without knowing that they might bw banned from google.
Some of the common mistakes are listed below:
1) Failure to make sites that are fully spiderable.
Web masters spend a great deal of time carefully optimizing their home page, tweaking the keyword density, the meta tags, making sure that they have all of the so called proper on page factors just right.
And there it stops. The internal pages of a site end up getting treated like so many red-headed step children – just hanging there in cyberspace with little regard for their own Search Marketing Factors.
This is a killer mistake. One of your primary goals as a web master is to ensure that if you're selling a product, you're able to have your site found when people are looking for that product.
Now, one of the most common mistakes a web master makes is optimizing their home page for too many keywords. They think that they can cause their home page to be ranked well for all of their products or keyword phrases. And that's just not true.
So, what's the key to having your site rank well for a variety of different search terms? Notice that I said “Your Site”?
The key is to make your site full accessible to a search engine spider.
You see, Google and Yahoo! rank pages – not sites. Ah HA!
That means that, all things being equal, any one page in your web site has the ability to rank well.
Now, your home page will usually rank better for a given keyword than an interior page (and there's a reason for this), but if you structure your site the correct way, any interior page of your site has a fantastic opportunity to rank for a very specific keyword or keyword phrase.
That's why you need to treat each page as a Search Engine Optimization
Make sure you spend time optimizing for every page in your site. If you're having trouble ranking for a particular keyword, write an article or newsletter that uses that keyword as the subject, throw it onto your site and --- MAKE SURE THAT IT CAN BE CRAWLED!!
That's SO very important. You need to make sure that all of the pages in your site are able to be accessed from the home page. You see, most of the time, a Search Engine Spider will enter your site from your home page. There, it will begin to crawl through your site via the links it finds there. If one of your interior pages can't be accessed from the home page, it could take a long time, or maybe even never, for the spider to find that page.
The moral of the story? You can't cause your home page to rank well for more than 2 or 3 specific keyword or keyword phrases. In order to place in the SERPS for a number of different terms, you need to rely on other pages in your site that are optimized (both on page and off) for those alternative keywords.
And the best way to ensure that those pages have a fighting chance at finding their way onto the first pages in Google or Yahoo!? – make sure that your site is structured so that a spider can find just about every page in your site from links on the home page.
2)Finding that difficult to do?
Sitemap To quickly check and see how many pages of your site have been indexed by Google, go to the normal Google search box and search as follows: Site : yourdomain.com This will tell you at a glance not only how many of your pages have been crawled by Googlebot (Google's spider which shows up in your server logs), but more importantly, it shows you how many pages have been actually indexed.
3) Failure to create enough content pages.
There's a rumor floating around the Internet that one and two page web sites can't possibly rank well in a Search Engine.
Wrong
They can rank very well in any Search Engine, just not for more than two or three
keywords. Case in point. Yanik Silver has a site called Instant Sales Letters. His site
is at www.instantsalesletters.com This site is a few pages and ranks number 1 for the search term “Sales Letters.”
So yes, you can rank well for a keyword phrase with a small site.
But…
If you want to dominate a category that contains dozens or hundreds of profitable keywords or products, you're going to need multiple pages on your site each targeting a different keyword from your category.
I'm going to group these additional pages into one lump term – “Content Pages.”
Now a content page can be a product page from your eCommerce Store, a Newsletter, a Review of a Product, a Recommendation for an Affiliate Product, a Listing of Related web sites or Directories of useful resources – whatever.
The point is each one of these pages is another opportunity for it to rank. So, you need to take care about structuring these pages so that they target the keywords that you've found to be in demand.
If you're an eCommerce store owner selling Truck Accessories, make sure you know exactly how people are searching for those truck accessories in the Search Engines. Then, take each one of your product pages that relates to those keywords and optimize it for those search phrases.
If you're an Affiliate Marketer recommending Consumer Electronics, make sure that you're recommending those products on separate review type pages. Meaning, if you're recommending a Plasma Television, make sure that you have a few different pages each recommending a different popular make an model number.
And make sure that those pages are optimized correctly for the most relevant and in-demand search terms. If you're selling an information product with a variety of uses in a single industry, write as many article pages that you have search terms for. Each article page should be optimized for one or two closely related search terms, and they should all, in turn, lead to your sales page.
And don't forget, you can trade articles not just links with other web site owners. While your competitors are slowly trading just one link at a time, you can blow by them by getting multiple links at once by providing quality content in the form of articles to other web sites.
Remember that Google and Yahoo! Rank pages – not sites. That's why you need to think about maximizing your content, whatever it may be, in order to maximize your chances for ranking.
Cheers
Karthick
.jpg)